Don't be fooled by LeBron James' viral "Second Decision" tease
Entering his historic 23rd season, LeBron James continues to defy Father Time. Despite making All-NBA second-team, averaging 24.8 points, 7.8 rebounds, and 8.2 assists, many are wondering when the Los Angeles Lakers superstar will retire. He turns 41 in December, so the end must be near soon. Plus, LeBron is a free agent after this season.
On Monday afternoon, LeBron added more retirement speculation by teasing a clip for "The Second Decision," which will be announced on Tuesday, October 7, at 12 PM EST. Many believe this announcement will be LeBron declaring this will be his last season.
The decision of all decisions. October 7th. 12pm EST. 🫡👑 #TheSecondDecision pic.twitter.com/1uop8sIU25
— LeBron James (@KingJames) October 6, 2025
While it's easy to view this as a possible retirement announcement, many believe it's simply an ad for Amazon Prime. I happen to fall in this camp, and there's plenty of evidence to suggest this. Amazon Prime Day is on October 7, and LeBron previously released an ad for Amazon Prime Day, which hinted at retirement rumors over the summer.
With Amazon Prime broadcasting NBA games this year, perhaps LeBron could be announcing that he's becoming an official ambassador with Amazon. Kyle Lowry is joining Amazon's broadcasting team this season while remaining an active player; perhaps LeBron could do something similar.
A lesser notable connection is that tomorrow is National Taco Day, and LeBron famously has a love for tacos. While Amazon Prime is the clear connection, it wouldn't be shocking if LeBron ties this in to his announcement.
LeBron is unlikely to retire after this season
LeBron's greatness is undeniable, but it's also not a secret that he loves the spotlight. Teasing a possible retirement announcement for an ad would simply be on brand for James. I could very well be wrong, and retirement is certainly a possibility given his advanced age.
Nevertheless, I think it's too much of a coincidence that Amazon Prime Day is coming back on the same day as LeBron's announcement, especially given that he already did a similar ad with the company this summer. If it's a more basketball-related announcement, I think it's more likely to be contract-related as opposed to his retirement plans.
Despite turning 41, by the end of the year, LeBron is still playing at an elite level, and there are no signs that this will change. At this point, it's clear that LeBron won't end his career like Shaquille O'Neal did with the Boston Celtics or even like Michael Jordan did with the Washington Wizards, with all due respect to his airness.
Regardless, it's hard for me to imagine that he retires while still playing at a top-10 level. I still envision LeBron playing at an All-Star yet not All-NBA level when he retires. The point is, I think he has at least two more seasons to go.
The Bryce James factor
Last season, LeBron played alongside his son Bronny, something many people believed he wanted to accomplish before retiring. It's worth noting, though, that LeBron's youngest son, Bryce, is a freshman at Arizona and thus could enter the NBA Draft in 2026. Given that LeBron already orchestrated Bronny to LA, it feels likely that he'll do the same with Bryce.
Admittedly, playing alongside two of his sons (in LA or elsewhere) would be amazing and historic. At the same time, it's not likely something LeBron would pass up, especially since he's still playing at such an elite level. Overall, all signs point to Tuesday's "decision" being an ad for Amazon rather than an earth-shattering retirement announcement.
Faith Martin Shares an Update on Her Relationship Status with Kim Buike: ‘The Real Truth’

Bachelor Nation fans got to know and love Faith Martin and Kim Buike on the first seasons of “The Golden Bachelor” and “The Golden Bachelorette,” respectively.
The two continued their search for love on Season 10 of “Bachelor in Paradise,” where they ended up leaving the beach together as a couple.
A month ago, they hard launched their relationship online as Faith shared a video of Kim giving her a kiss on the cheek while meeting her family and friends in her hometown in Washington.
Now, Faith has taken to social media to give another update on her relationship status with Kim.
Disney/Bahareh Ritter
Alongside a video she posted, Faith wrote, “The REAL TRUTH about Kim & Faith!!! Since we left the show there were FAKE Fan page stories about us that were completely fabricated and untrue. Neither of us have ever done interviews or given quotes. It’s time we set the record straight! He lives 5 plus hours away or we would have made a video together!!”
In the video, the Golden Bachelor Nation star goes on to share that she and Kim are no longer a couple, saying, “I just got off the phone with Kim not too long ago and I think it’s safe to say that we are allowed to say what’s going on with us, right? So, we talk sometimes two to three times a week. He lives 5.5 hours away, but the point is this: We are not an in-love couple. Nope, we’re not. We never fell in love. We had a great connection on the show.”
Faith continued, revealing that their connection on “BIP” was genuine and she appreciates the time they shared.
“We had our time,” she went on, “You know, we kind of got matched together because of the situation and I really appreciate that he gave me a rose and I appreciate the fact that we had a little bit of time to explore our connection, which was definitely genuine. We had a great time and we really care about each other. But are we each other’s person? I think he and I both agree, no.”
Faith finished with an update on where she and Kim currently stand with each other.
“Neither of us are heartbroken. We are rooting for each other’s happiness and finding our own person if that time ever comes. I’m actually fairly content just the way I am,” she admitted, “Point being, thank you all for caring, we love you. It’s super sweet that you all cared enough to write us and cheer us on and all that. We had a great time on “Bachelor in Paradise” and just know he is a great guy and he is available. So, you ladies, hit him up, okay?… He's a really wonderful man and I care about him a lot, I just don’t feel like he’s my forever person. Nothing wrong with that. And that is the deal with us.”
We are so happy that Faith and Kim remain such great friends, and we know they will find their forever person.