The end of the 2024 season for the Los Angeles Rams forced the team to make some very difficult decisions. Perhaps the toughest had to do with the wide receiver room. After two NFL seasons of rookie Puka Nacua, the front office decided the offense was overdue for a bit of a shakeup. The team did not extend veteran WRs Demarcus Robinson or Tyler Johnson and parted ways with Cooper Kupp.
The only player brought back on a one-year prove-it deal was veteran WR Tutu Atwell. But the surprise wasn’t his return — it was the price tag. The team agreed to pay him $10 million for one year’s work, a substantial figure that caught many fans off guard. But should it have? Even skeptics admit that Atwell’s limited production is more a result of his ultra-light workload than a reflection of his talent. He’s never been targeted more than 70 times in a season.
That same story of light usage isn’t uncommon in the NFL. After two years of modest production, Detroit Lions WR Jameson Williams was finally given a consistent role in the offense. In 2024, he was targeted 91 times, catching 58 passes for 1,001 yards and seven touchdowns. That breakout campaign earned him a massive three-year, $83 million extension per Jordan Schultz. The cost of explosive playmakers has skyrocketed lately across the league.
BREAKING: The #Lions and star WR Jameson Williams have agreed to a 3-year, $83M extension with $67M guaranteed, multiple sources tell me.
— Jordan Schultz (@Schultz_Report) September 7, 2025
Jamo is coming off a career year — his first 1,000-yard season with 8 TDs. One of the league’s premier young talents just got paid. pic.twitter.com/t407ZHgjFP
Rams got a bargain-basement deal in extending WR Tutu Atwell
If only Atwell had that kind of season. But is that fair? If the Rams had targeted him 91 times in 2024, he likely would’ve caught 62 passes for 831 yards. Not quite the same output, but close. It speaks to the broader issue: this offense often gets locked in on the same few targets.
While Williams had a breakout year, just how much more effective was he? And did his production truly dwarf that of Atwell?
- WR Jameson Williams: 6-foot-1, 182 pounds, 24 years old | 83 of 142 for 1,396 yards, 10 TDs | No recorded 40 time (claims a 4.1) | $28 million APY | 1,348 offensive snaps
- WR Tutu Atwell: 5-foot-9, 165 pounds, 25 years old | 99 of 164 for 1,343 yards, 4 TDs | 4.22-second 40-yard dash | $10 million APY | 1,430 offensive snaps
The issue with Atwell’s upside is where he lands on the Rams’ depth chart. Both Puka Nacua and Davante Adams are going to command more targets in 2025, which limits his opportunity. On the other hand, Williams sits behind only Amon-Ra St. Brown in the Lions’ receiver hierarchy.
Is Williams the safer bet for on-field production this season? Probably. The challenge for Atwell is simple — the Rams receiver room is loaded, and that won’t change anytime soon. The Lions are paying Williams like a WR2 because they expect him to produce like one.
Yes, Atwell can be that guy. But the Rams don’t need him to be. The coaching staff knows specific roles have to be filled, and Atwell’s job isn’t to rack up 1,000 yards this year. If he gives them 600+ in 2025, that’ll be more than enough. The only thing holding him back is how often the offense chooses to go his way.
And that’s just one of many things setting up a thrilling 2025 season. As always, thanks for reading.