Jaylen Brown’s Cryptic Post Goes Viral, Driving Fans Crazy
The Bostons Celtics All-Star forward posted a cryptic social media message early on October 28, promoting a live stream. The message, at the time of publication, had been viewed 1.6 million times – in part because of a key detail in the graphic.
“I’m cooked ngl ,” Brown wrote on X. “Tap in.”
I’m cooked ngl 🤦🏿♂️🤦🏿♂️🤦🏿♂️ Tap in
However, the letter “V” in the graphic appeared to be a barber’s scissor.
Jaylen Brown
Fans and members of the media immediately reacted. The post suggested Brown would go live on Twitch.tv at 7 pm EST on October 28.
“Ain’t no way,” wrote icerice69, with a skeptical and laughing emoji attached.
“It’s only the second Tuesday of the season, man,” NBA reporter Law Murray wrote.
Why is Jaylen Brown Going Viral?
Brown went viral as a reaction to… himself.
Brown had caused a social media storm
Jaylen Brown’s fake hairline rubbed off on OG’s jersey 😭😭😭
Two nights later, users were picking up on a similar residue found on Detroit Pistons Ron Holland’s jersey.
Jaylen Brown’s spray-on hairline has claimed another victim 😭😭
Both moments went viral, with many speculating on Brown’s hair and having fun at his expense.
So, when Brown cryptically teased a live barber stream, the views piled up.
Many, again, teased Brown, but some appreciated his effort to own the moment and capitalize on the media sensation.
@FCHWPO I disagree. I laughed like everyone else, but the fact you’re going to go live and face the music is totally admirable and what a man should do. Self-deprecating humor is important.
That pattern — and the avalanche of memes that followed — set the stage for Brown’s apparent decision to lean into the joke. His latest post, teasing a “barber stream,” felt like both an inside joke and a savvy attempt to control the narrative.
Brown’s Online Presence Matches His Personality
This sort of digital theater fits perfectly with who Jaylen Brown is. Beyond his All-Star status, he’s one of the NBA’s most media-savvy and introspective personalities. He’s invested in tech startups, founded the 7uice Foundation to promote education and innovation, and regularly uses social media to blur the line between athlete and artist.
So while fans may laugh at his viral moments, Brown often seems a step ahead — turning memes into marketing. His cryptic posts, from fashion previews to activist messages, have built a digital persona that mixes intellect with irony.
“I laughed like everyone else, but the fact you’re going to go live and face the music is totally admirable and what a man should do,” LaGroove82 wrote. “Self-deprecating humor is important.”
Brown Turns Viral Moment Into Entertainment
Whether the Twitch stream actually happens or not, Brown once again proved he knows how to command attention. The Celtics forward has turned an awkward viral episode into free PR — and maybe even a bit of art.
For an athlete who’s never been afraid to mix confidence, humor, and curiosity, it’s just another example of Jaylen Brown being perfectly, unapologetically himself.
Broncos Move on Highly Regarded $64 Million Veteran Pro Bowler
The Denver Broncos are in the market for offensive help. They have been linked to a potential deal for a wide receiver. But the Broncos have shown their hand when it comes to the tight end position, including in former
Lewis was the No. 28 overall pick of the 2006 draft.
After 12 seasons in Duval, Lewis signed with the Green Bay Packers. He spent five seasons with the Packers from 2018 through 2022.
Broncos Bring ‘Big Dog’ Marcedes Lewis in for Workout
GettyMarcedes Lewis #84 of the Chicago Bears on the field against the Los Angeles Rams.
Lewis spent two seasons with the Bears, but he has not been with any organization this season, which could be informative for the Broncos. Still, he is one of the most respected players in the
“The #Broncos worked out 41-year-old free agent TE Marcedes Lewis today,” NFL Network’s Mike Garafolo reported on X on October 28.
Lewis has 437 receptions for 5,115 yards and 40 touchdowns in his career.
“They won’t find a better person (and) a better presence in the locker room,” a source close to Lewis said,
The Broncos missed out on two other options in Ben Sims and Brenden Bates, who joined the
However, Lewis’ best ability is arguably his durability.
“He’s been remarkably durable as he’s aged,” Denver Sports’ Andrew Mason posted
Lewis has earned $64.5 million in his career, per Over The Cap
Broncos Cause Stir With TE Interest
The Broncos’ misses fueled speculation amid a report from The Athletic’s Dianna Russini noting the team was “monitoring” the market for tight ends before the 2025 trade deadline.
It is unclear if the Broncos would have plans beyond Lewis, but his reputation precedes him.
“The Broncos are actively searching for another tight end,” Tomasson posted on X on October 28. “Marcedes Lewis, who tried out today, is 41 and obviously a consummate veteran. The 19-year veteran last played last season with Chicago.”
Lewis also shares a common background with Broncos general manager George Paton as a former UCLA Bruin.
9News’ Mike Klis noted on X on October 28 that Lewis has “settled into a blocking role.”
Klis also called Lewis a “physical freak,” adding that he “is still a quality run blocker. And regarded as great locker room presence.” The Denver Post’s Luca Evans noted Lewis is a “big name” and that the Broncos are “clearly looking for blocking-TE help.”
Fittingly, Lewis’ nickname is “Big Dog,” which speaks both to his physical stature and the respect he has earned throughout his career, which includes a Pro Bowl in 2010.
Broncos Offer Glimmer of Hope About Veteran TE
Part of the reason the Broncos are exploring options like Lewis is that they are banged up at the tight end position and have already felt the brunt of being short-handed there.
Evan Engram missed one game with a back injury and was hindered by a calf issue in another one. The Broncos are currently navigating an issue with Nate Adkins, who doubles as a fullback, but is dealing with a knee injury.
He is not the only one whom the Broncos are still missing despite rostering two prospects.
“#Broncos have concerns at TE,” Tomasson posted on X before reports of Denver’s interest in Lewis surfaced. “Nate Adkins suffered knee injury vs Cowboys. And as we reported yesterday Lucas Krull had foot surgery & out about 8 more weeks. Broncos seeking 3rd TE after Evan Engram & Adam Trautman since Caleb Lohner and Patrick Murtagh are raw.”
In a potentially encouraging development, the Broncos did not place Adkins on injured reserve. That could indicate they expect him to miss fewer than four games.
That could explain why the Broncos made an early effort to make contact with Lewis.
